Tailored Services
Behind every product that ships on time and wins, two forces work quietly in the background: research and strategy.
Out of sight yet pivotal, they surface the real problem early and map the fastest path to solve it—eliminating detours that drain time, budget, and morale.
Key Moments in Product Development for Strategy & Research
Plan
Identify current and target states, define the problem, justify the venture, establish framework for PMF
Experiment
Burn down risk and find traction through rapid experimentation
Adjust
As the market and technology shift, re-assess your value prop and solution
Support
Build organizational capabilities to support a healthy, thoughtful, lean and data-driven product development practice
About our services
Lean by design, we calibrate each research and strategy engagement to your challenge and budget — investing only where value outpaces cost, so you get the sharpest insight for the least spend, precisely when it matters.
Planning & Initiative Outset
Product Catalyst Workshop
Why: Move from ambiguity to clarity. This workshop helps your team align on a focused, actionable product strategy — fast.
What it is: A two-day, high-impact workshop (ideally in person) designed to align stakeholders around the foundations of your product: the why, who, and what to tackle first. We kick things off with 2–3 weeks of prep, including stakeholder interviews and context gathering.
Outcomes:
Impact-driven product strategy
Actionable next steps
Clear business case
Aligned, motivated stakeholders
Faster, more focused execution
Duration: 2–4 weeks (including prep)
Market or Customer Research
Why: You sense an opportunity — but does the data support it? This sprint rapidly uncovers demand, supply, whitespace, and whether customers are actively seeking a new solution — and what that solution needs to deliver.
What it is: A focused 4–6 week engagement combining primary and secondary research to evaluate market viability. We map the competitive landscape, estimate market size (TAM, SAM, SOM), and conduct qualitative research with target customers to uncover unmet needs and test early value propositions. Where helpful, we follow with survey-based validation to quantify insights.
Outcomes:
TAM/SAM/SOM sizing and opportunity analysis
Market map of current solutions and competitive landscape
Customer insights synthesized into personas and value propositions
Clear next steps and go/no-go criteria
Duration: 4–6 weeks
Product Discovery Sprint
Why: You’ve spotted an opportunity — now it’s time to validate it. This sprint helps you understand customer needs, market context, and potential solutions before investing in full development.
What it is: A focused 4–6 week engagement that begins with rapid market research to identify your target audience. From there, we conduct user research to validate the problem, test early concepts, and ensure you’re building the right product for the right people.
Outcomes:
Clear customer personas, needs, and solution validation
Evidence to support (or redirect) product investment
Confidence in what to build next
Duration: 4–6 weeks
Experimenting & Validating
Design Sprints
Why: You’ve validated the problem — now you need fast, focused progress toward the right solution. A Design Sprint gets your team aligned and building momentum, quickly.
What it is: Based on the Google Ventures model, this five-day sprint brings your product team together to rapidly prototype and test solutions with users. We guide you through each phase — understanding the problem, sketching solutions, deciding what to prototype, building a quick, low-fidelity prototype, and validating it with real users — all within a tight, collaborative format that accelerates learning and decision-making.
Outcomes:
Rapid insight into what works (and what doesn’t)
Early validation to guide investment decisions
A shared understanding across your team
Accelerated learning about users and product fit
A repeatable model for future sprint cycles
Duration: 2–3 weeks (including prep)
Cross-functional Product Development Pods
Why: You’re ready to place a new bet — whether it’s an AI tool, a disruptive feature, or an entirely new concept. But before tying up internal resources (or if you don’t have them), you need to test, validate, and assess what it will take to bring the idea to life.
What it is: In partnership with Space And Flow – a strategic design and development firm – we offer full-stack, cross-functional development pods — product, design, engineering, and integrated design research — working in 2-week sprints to bring your idea to life. Whether operating independently or embedded with your team, we work collaboratively to develop and validate your product with real users, in real time.
Outcomes:
Early product design and development, including UX and tech stack
Ongoing design research to guide decisions and reduce risk
Validated outcomes to justify continued investment
Rapid testing and refinement to identify what works (and what doesn’t)
A focused, efficient product development cadence
Duration: 3–12 months
Adjusting & Reworking
Product-Market Fit Audit
Why: Your product is in market — but to grow, stay competitive, or refine your value proposition, you need to understand how well it’s really performing for your customers.
What it is: We partner with you to uncover pain points and hypotheses, then design targeted research with current, churned, and/or competitor customers. The goal: identify where your product is succeeding, where it’s falling short, and what opportunities exist to improve retention, revenue, and market fit.
Outcomes:
Reconnect your product with what customers truly need
Uncover missed revenue opportunities
Prioritize high-impact improvements and new ideas
Strengthen your position against emerging competition
Duration: 4–6 weeks
Strategic Modernization & Re-Platforming
Why: Your product is outdated — and rethinking it is urgent. But your team is either too stretched, missing key skills, or has been spinning without meaningful progress. You need a focused partner to help untangle the complexity, chart a clear path forward, and build something better.
What it is: In partnership with Space And Flow, we lead a full-system modernization effort. We start by auditing your existing platform and aligning on business, user, and technical requirements. From there, we create a pragmatic re-platforming plan — designed to deliver meaningful value quickly while laying the foundation for long-term transformation.
Outcomes:
Untangle legacy systems and streamline business processes
Balance innovation with retention to serve both current and future users
Align product, design, engineering, and business teams around a clear path forward
Build and test your next-generation platform with real users
Duration: 6+ months
Training & Support
Customer Insights Enablement
Why: Your team is shipping — but without a repeatable way to integrate research and customer discovery, they risk building the wrong thing. You need a lightweight, sustainable program that fits your team’s real-world cadence and capabilities.
What it is: I work closely with your team to assess current workflows, product rhythms, and organizational goals. Then, I design and stand up a right-sized research practice — training key team members, embedding repeatable methods, and building long-term capability into your development process.
Outcomes:
Embed regular product validation and opportunity discovery
Avoid wasted effort on misaligned features or priorities
Upskill team members in research and discovery practices
Improve retention by investing in employee growth
Duration: 4–12 weeks
Team Enablement & Coaching
Why: Your team is hungry for stronger planning, strategy, and research skills — and investing in their growth improves both retention and the quality of your product development.
What it is: Treating this like a design problem, I collaborate with you to uncover key gaps and tailor-fit solutions. This could take the form of custom training sessions, team workshops, or ongoing coaching for individuals or teams. Topics may include mapping a path to product-market fit, designing and running research, experimentation frameworks, or hiring and growing your design and research team.
Outcomes:
Expert guidance without the overhead of a full-time hire
Improved team performance, engagement, and retention
More efficient, insight-driven product development
Optional retained support for ongoing growth
Duration: Varies